The goal is: to decrease average consumption of sugary drinks by half from the current six 12-ounce cans per person each week. Sugary drinks are the single largest source of calories in the American diet, making up about half of all sugar consumed. The campaign, “Life’s Sweeter with Fewer Sugary Drinks” is gaining momentum nationally. It’s not just about soda, either. Sugar is added to fruit drinks, sweetened iced teas, lemonades, energy drinks and sports drinks. A large source of unintended sugar intake is processed foods.